3 Marketing Tips for E-commercers without Social Media
The impacts of pandemic, rebellion against 9–5 jobs, reborn of people’ s entrepreneur spirit, narrowing of global economy… Some wants side hustles, some wishes financial freedoom. E-commerce entered our lives day by day whether solve our problems or to reach our dreams
This ecosystem is so vital within, even if the well-grounded brands must have kept up with the wind. Maybe you have a startup in e-commerce or a well-known company, if you don’ t announce that “Hi, I’ m here” to communities, no one will see who you are.
Gain attraction will never be free. For instance, marketplaces give you a high traffic in return of some commission fees. They let you enter a competition with various algorithms for sell more, sell better. This is marketing, an endless competition and a distinguishment journey
Social media ads, SEO, traditional ads are, absolutely, so prominent tools for marketing. If you plan your sources wisely, related to these, you gain excellent values in return. The meeting between the true content with the true audience is going to create a well-established synergy. Quantify the ads’ performance, rising conversion rate shall make your brand smile. Don’ t you take the step this journey to hug with your customers?
Now I want to share 3 tips about the speechless communication, what are the consumers careful about. Think yourselves as customers, what will you like or disincline?
1. The importance of packing in terms of brand perception
I was listening a podcast of a new fragrance brand owner while I was ironing last weekend. He put emphasis on how does the package affect the buyers, you may say “Perfume is a niche sector” It’s OK but boxes left a memory. Boxing brings the message about how much do you care about your business and customers. Imagine, you order a t-shirt. Plastic bag or a grafic-designed cartoon? Which one would you prefer, think once?
You may sell fragile products, what if happen when you sent without cover it puffy packages? Various scenarios…
Besides, recently, the rising awareness for global warming paves the way for new regulations. EPR (Extended Producer Responsibility) brings new responsibilities to producers in terms of environmentally convertible packs.
2. The journey begins with first touch : Design your website or marketplace store
Express yourself to the visitors. You have one chance to convince them, the more info they get the more they get in touch with you. E-commerce is widely chosen due to fast solutions. Complex websites are enforcing the shoppers. In the meantime, overfilled websites slow down when the hosting cannot enough. And your marketplace store… As a brand, you need to reflect your identity, vision related to the platform you sell. Some allow you add banners, while others just let you share a simple text.
3. When the product speaks : Find the voice with design
The story of your brand will draw attention, of course. But the myth behind your design’ s creation can touch your customers’ feeling. When you catch the unity, nothing can stop this journey. Also this will bring you a thousand step forward. “Product sells” mean to “design convince the community” Your logo, your website, your product… Each of the must be connected within. There is no the product which has no story, there is stories untold. Tell your story clearly.
Having an open-minded, target-focused personality is a key for improve your business. Use this 3 step and add your creativity. Wish you get the nicest results
Have a nice sales day!
